Signal-to-Profit CRO
Stop Leaking Data.
Start Converting Revenue.
Most companies lose 30% of their tracking to privacy shifts—and their AI tools hallucinate because of it. We plug those leaks with server-side architecture, then activate your data to run real-time, profit-focused experiments that increase conversions this afternoon.
You Have a Data Leak.
It's Costing You Revenue.
Your expensive analytics stack—GA4, Mixpanel, TripleWhale—is only showing you part of the picture. The signals that matter are slipping through the cracks.
30% of your tracking is leaking due to privacy shifts and ad blockers.
Your AI tools are hallucinating because the data feeding them is incomplete.
Your CAC keeps rising, but your team can't pinpoint which data is 'truth.'
You're tracking everything—but can't tell what to change on the page to make money tomorrow.
The problem isn't a lack of data.
It's that no one is activating it for profit.
The Signal-to-Profit Stack
We Don't Just Collect Data.
We Activate It for Revenue.
Server-Side Data Layer
We rebuild your tracking foundation with server-side architecture—so privacy changes, ad blockers, and browser restrictions stop eating your data.
Data Activation Engine
We connect your clean, high-fidelity signals to ad platforms and on-site personalization—so algorithms optimize for profit, not just clicks.
Profit-Focused Experimentation
We design and run real-time A/B experiments informed by actual margin data—not last-click vanity metrics. You see revenue lift, not just statistical significance.
Most Providers Sit in
One of Two Broken Camps.
We sit in the middle—where the real value is created.
Stape · Mixpanel · GA4
Provides the pipes and dashboards—but doesn't understand your margins, your brand, or what to change next.
Design studios · Brand agencies
Makes things look beautiful—but doesn't understand server-side data layers, predictive intent, or conversion architecture.
Grit & Graph
We engineer the technical connection between your server-side data and your front-end customer experience. We bridge the gap.
Having data is a commodity.
The competitive advantage is Data Activation.
What You Can Expect
We don't just tell you what happened last month. We build infrastructure that moves revenue today.
Cleaner signals mean smarter ad spend—your cost per acquisition drops as algorithms get real data.
Profit-focused experiments that lift revenue on every page, not just statistical significance for its own sake.
Stop waiting for monthly reports. See what's working today and double down on it this afternoon.
One clean, server-side pipeline you can trust—no more reconciling three dashboards that tell different stories.
Every experiment informs the next. Your conversion rate becomes a growth engine that accelerates over time.
Built for Teams That
Take Revenue Seriously
This is for:
- Mid-market E-commerce & D2C brands scaling past $5M
- B2B SaaS companies (Series A–C) fighting rising CAC
- Heads of Growth, CMOs, or Founders who own the number
- Teams tracking everything but can't connect data to revenue
Not for:
- Companies without product-market fit yet
- "Just redesign our homepage" requests
- Vanity-metric chasers who optimize for clicks, not profit
How We Work
Conversion Is Engineered,
Not Guessed.
Data Audit & Signal Mapping
We audit your entire tracking stack—GA4, Mixpanel, ad pixels—and identify exactly where signals are leaking.
Server-Side Architecture
We rebuild your measurement layer with server-side tagging so privacy changes and ad blockers stop destroying your data.
Signal Calibration
We connect your clean first-party data to ad platforms and on-site tools—so algorithms optimize for profit, not vanity clicks.
Experiment Design & Execution
We design margin-aware A/B tests informed by real data—targeting the highest-leverage conversion points on your site.
Revenue Optimization Loop
Every experiment feeds the next. We build a compounding system that gets smarter and more profitable over time.
Get in Touch
Get Your Free
Data Audit
Tell us about your tracking setup and conversion goals. We'll show you exactly where your data is leaking—and how to fix it.
From the Blog
Latest Insights
Data Activation vs. Data Collection: The Gap That's Costing You Revenue
Every company collects data. Almost none of them activate it. The difference between the two is the difference between a dashboard and a growth engine.
Read more →The 30% Data Leak: Why Your Analytics Stack Is Lying to You
Most companies are losing nearly a third of their tracking data to privacy shifts, ad blockers, and browser restrictions. Here's what's actually happening—and what to do about it.
Read more →Why Your A/B Tests Keep Failing (And What to Do Instead)
Most CRO programs fail not because of bad test ideas, but because the data feeding them is broken. Here's how to build experiments that actually move revenue.
Read more →Ready to stop leaking revenue?
Your Data Has a Story.
Let's Make It Profitable.
Pick a time that works for you. We'll audit your data stack, show you where signals are leaking, and map the fastest path to higher conversions.
Book a Time →Free 30-minute strategy call · No commitment